Brand // Event
At DRIVE. Volkswagen Group Forum in Berlin, Icon’s World is the interactive centrepiece of ICONIC: a 270° projection environment where visitors explore imagined futures for transport, cities and technology. Our music and sound design give these shifting worlds an atmosphere visitors can feel.
Visions of autonomous travel, self-sufficient cities and intelligent technology each have their own musical character. We composed for these contrasting scenarios so that each future is felt as a change in atmosphere, as well as seen in the projections.
The journey repeatedly returns to cultural icons from past decades. We wrote the transitions to and from these historical interludes as part of the score, helping visitors follow the leap from familiar references into imagined futures.
Visitors charge a projected force field through touch and movement. We made sound effects carry the main response, giving each gesture an audible presence and the digital field an almost tactile quality.
The music responds more subtly. This balance lets visitors hear the effect of their actions while staying within the scene’s musical atmosphere.
Visitors charge a projected force field through touch and movement. We made sound effects carry the main response, giving each gesture an audible presence and the digital field an almost tactile quality.
The music responds more subtly. This balance lets visitors hear the effect of their actions while staying within the scene’s musical atmosphere.
Composing a journey from familiar cultural icons into imagined futures.
Function of Sound
We shaped the musical arc of the twelve-minute sequence, including its transitions between historical references and future scenarios. This gives the changing scenes a sense of continuity while preserving their individual character.
Sound Experience
Music and effects surround visitors, filling the room’s physical emptiness. Audible responses to touch give the projected world an almost tactile quality: visitors can feel their own actions within the scene.
Content
musical worlds
The audiovisual loop explores three future themes: mobility, architecture and technology, with historical interludes between them. The music combines composed passages with subtle responses to visitor interaction.
Sound & Space
The multichannel sound environment accompanies a 270° projection. We composed the music and designed the effects for this surrounding field, giving the projected scenes an acoustic presence throughout the room.
Studio Contribution
Alongside flora&faunavisions’ immersive space design, we developed the musical worlds, transitions and interaction sounds as one sonic concept. Our contribution connected sound scenography, composition and sound design.