In 2018 Miele presented an immersive 360° multi-media experience to showcase their new cooking technology.
An impressive 80 x 5 metre kinetic structure consisting of 730 mirror prisms formed a mesmerising infinity room, which also served as a projection surface for motion-design visuals.
The dramaturgy of the visuals gave opportunity to create versatile compositions: starting from intimate and soft to an epic orchestral score.
Our Role Sound concept, Music Composition & Production, Sound design, Mix & Master // Client Miele & Cie. KG // Lead Agency Wunderland Deutschland GmbH // Technical & Architectural Planning adhoc engineering GmbH // Dramaturgy, Kinect Video Design, Video Production flora&faunavisions // Implementation of Set Building e.w. entire // Technical Execution CT Creative Technology // Prism Technology Stage Kinetic // Data-driven marketing Reply td // Catering Berlin cuisine // Social Media Activation Delasocial // Photos Markus Nass // Year 2018
ADC Silver Nail 2019 Exhibition Experience Brand – Spatial // ADC Bronze nail 2019 – Event Experience – Spatial // Xaver Award 2019 – Best Brandworlds // Xaver Award 2019 – Temporary Installations & Exhibitions
