At Milan Design Week, Miele presented a large-scale kinetic mirror installation in Zona Tortona. We developed the sound concept, music composition, and sound design accompanying the shifting visual dramaturgy of the work.
Our Role Sound concept, Music Composition & Production, Sound design, Mix & Master // Client Miele & Cie. KG // Lead Agency Wunderland Deutschland GmbH // Technical & Architectural Planning adhoc engineering GmbH // Dramaturgy, Kinect Video Design, Video Production flora&faunavisions // Implementation of Set Building e.w. entire // Technical Execution CT Creative Technology // Prism Technology Stage Kinetic // Data-driven marketing Reply td // Catering Berlin cuisine // Social Media Activation Delasocial // Photos Markus Nass // Year 2018
ADC Silver Nail 2019 Exhibition Experience Brand – Spatial // ADC Bronze nail 2019 – Event Experience – Spatial // Xaver Award 2019 – Best Brandworlds // Xaver Award 2019 – Temporary Installations & Exhibitions
For Milan Design Week in Zona Tortona, Miele presented a large-scale kinetic installation built from 730 moving mirror prisms. Spanning 80 by 5 meters, the structure functioned simultaneously as sculpture, reflective surface, and projection architecture.
The installation combined motion, light, and projected visuals into a continuously shifting spatial composition. The changing dramaturgy of the visual sequences created distinct atmospheres throughout the work, opening moments of stillness as well as larger orchestral passages.
We developed the sound concept and composed the musical framework accompanying these transformations. The sound moved with the visual pacing of the installation, supporting transitions in scale, density, and intensity across the piece.
Our work included music composition, sound design, mix, and master, shaping the acoustic identity of the installation for its presentation during Milan Design Week.
Planning an exhibition, museum, or installation?
