Miele - Zona Tortona is a Milan Design Week installation built around an 80-meter structure of moving mirror prisms. Music and sound design follow the visual dramaturgy from intimate textures to orchestral scale.
Our Role Sound concept, Music Composition & Production, Sound design, Mix & Master // Client Miele & Cie. KG // Lead Agency Wunderland Deutschland GmbH // Technical & Architectural Planning adhoc engineering GmbH // Dramaturgy, Kinect Video Design, Video Production flora&faunavisions // Implementation of Set Building e.w. entire // Technical Execution CT Creative Technology // Prism Technology Stage Kinetic // Data-driven marketing Reply td // Catering Berlin cuisine // Social Media Activation Delasocial // Photos Markus Nass // Year 2018
ADC Silver Nail 2019 Exhibition Experience Brand – Spatial // ADC Bronze nail 2019 – Event Experience – Spatial // Xaver Award 2019 – Best Brandworlds // Xaver Award 2019 – Temporary Installations & Exhibitions
For the installation at Zona Tortona, an 80-meter structure of 730 mirror prisms formed an immersive 360-degree environment. Mirrors, light, motion, and projection created a visual dramaturgy that shifted in scale and density.
Music and sound design followed this dramaturgy, moving between intimate textures and orchestral scale.
