Sound becomes the guiding thread of a journey from Austria’s musical heritage to visions of tomorrow. What begins as listening unfolds into participation, turning tradition into a collective composition of the future.
OUR ROLE Sound Scenography, Musical Direction // CLIENT Federal Ministry for Labour and Economy, Austrian Federal Economic Chamber, EXPO Office Austrian Federal Economic Chamber (Alf Netek, Helmut Döller) // GENERAL PLANNER BWM Designers & Architects // ARCHITECTURAL DESIGN & CONCEPT DEVELOPMENT OF THE GENERAL THEME BWM Designers & Architects // EXHIBITION DESIGN & CONCEPT BWM Designers & Architects in collaboration with facts and fiction // SCENOGRAPHY facts and fiction // PRODUCTION (Sanding) Graf-Holztechnik // STRUCTURAL ENGINEERING Werkraum Ingenieure ZT GmbH // MEP PLANNING Energytech G.m.b.H. // BUILDING PHYSICS K2 Bauphysik GmbH // LANDSCAPE DESIGN PAISAGISTA Landschaftsplanung // PROJECT MANAGEMENT Werner Consult Ziviltechnikergmbh // GENERAL CONTRACTOR Nüssli Gruppe // MUSIC Mozarteum // PHOTOS & VIDEOS Expo Austria
Visitors enter a world where Austria’s identity as a land of music becomes the guiding thread of a journey from heritage to innovation. At the heart of the pavilion, sound transforms from history into possibility: from the resonance of a self-playing grand piano in the style of Viennese classicism to a futuristic instrument that invites everyone to take part in shaping tomorrow’s compositions.
Our sound scenography carries this dramaturgy forward. Motifs first heard in the piano performance return in different guises, weaving continuity across spaces. They expand, shift, and dissolve into electronic textures as visitors approach the final hall, where they themselves become co-composers. Their choices alter the music in real time, merging voices and sounds into a living composition that mirrors the collective imagination of the present moment.
Through this progression, the pavilion turns Austria’s cultural heritage into an immersive sonic narrative. What begins as listening becomes participation; what begins as tradition evolves into the sound of the future.
