Kuka Brand Experience

Sound Scenography

Kuka Brand Experience

Sound Scenography

In 2016, KUKA opened a new, impressive audio-visual showroom in Augsburg featuring robotics that can be touched and played with. Our part in the exhibitions design was to conceive the sound scenography. This included different harmonizing musical ambients with spatial transitions between the various experiences and the design of sound engines for the interactive exhibits.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Our Role Sound Concept, Music Composition & Production, Sound Design, Interactive Audio Player, Mix & Master, On-site Implementation // Client KUKA AG, Augsburg // Concet, Design, Lead Agency tisch13 // Technical Planning, Installation, Software, Programming, Design MESO // Construction Expotec // Light & Sound Setup FLM // Year 2016

Awards // International Sound Award - Ambient Sound

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

No items found.

THE EXHIBITION SPACE

We composed ambients for the three main areas of the showroom, each of them underlying the overall narrative of the exhibition. All three compositions are derived from the sonic representation of KUKA, immersing the visitors in the world of the brand identity.

In each room the visitors can engage with different interactive experiences. The interface and feedback sounds of those exhibits were designed by us in a way to blend aesthetically with the overall ambient background.

Highlight Exhibit with KUKA robots

ADAPTIVE EXHIBITION SPACE

We developed a sound engine that deploys the tracking system of the showroom. The engine activates audio content depending on the visitors position, so the sound adapts to the visitors tempo as they are moving through the space. Since all musical ambiences and sound events are rhythmically and harmonically synchronised, a seamless harmonising spatial experience is evoked for the visitor.