KUKA BRAND EXPERIENCE is an adaptive showroom where visitor movement activates sound in real time. Across interactive installations and ambient worlds, music and exhibit sounds respond continuously to position, pace, and spatial movement.
Our Role Sound Concept, Music Composition & Production, Sound Design, Interactive Audio Player, Mix & Master, On-site Implementation // Client KUKA AG, Augsburg // Concet, Design, Lead Agency tisch13 // Technical Planning, Installation, Software, Programming, Design MESO // Construction Expotec // Light & Sound Setup FLM // Year 2016
Awards // International Sound Award - Ambient Sound
KUKA Brand Experience is an adaptive showroom developed for KUKA AG in Augsburg. Across more than 400 square meters, seven interactive installations are connected through a continuous sound environment built from three ambient worlds.
The showroom combines tracking technology with a real-time audio engine. As visitors move through the space, compositions, ambient layers, and exhibit sounds are activated according to their position and pace. This allows the exhibition to unfold differently for each visitor while maintaining a consistent sonic structure throughout the environment.
At the center of the showroom stands a large robotic installation in which robotic arms continuously assemble and transform geometric structures. The changing choreography of movement, projection, and sound contributes to the showroom’s shifting audiovisual atmosphere.
We designed the sonic system as a synchronized environment in which composition, sound design, and visitor movement remain closely connected. Our work included the sound concept, music composition and production, sound design, development of the interactive audio player, mix and master, and on-site implementation.
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