Becoming Marilyn Monroe

Museum // Exhibition

Becoming Marilyn Monroe

Museum // Exhibition

Becoming Marilyn Monroe is an immersive exhibition tracing the transformation from Norma Jeane to Marilyn Monroe through voice, music and archival references connected across space by an evolving sound environment.

OUR ROLE Sound Concept, Composition, Remix, Sound Design  // CREATIVE DIRECTOR & DIRECTOR Mitch Sebastian // MEDIA & PRODUCTION DESIGN Flora&Faunavisions // PRODUCER Broadway Int. Group // CO-PRODUCER Bergamot Front Row // SWISS PRODUCER Darko Soolfrank // PHOTOS BY Milton H. Greene © 2026 MHG IP Holdings, LLC // YEAR 2026

Created for Marilyn Monroe’s 100th anniversary, Becoming Marilyn Monroe is an immersive exhibition dedicated to the life and legacy of one of the twentieth century’s most influential cultural figures. Presented at Lichthalle MAAG in Zurich, the exhibition follows the transformation from Norma Jeane to Marilyn Monroe while reflecting on fame, freedom, self-determination and the construction of public identity.

The exhibition combines immersive projection environments, documentary material, interactive elements and cinematic staging inspired by a 1950s film studio. Much of the narrative is shaped through Monroe’s own words, including archival material and personal reflections that guide visitors through changing emotional and historical perspectives.

Music acts as a central structural layer throughout the experience. Reinterpretations of existing songs meet original compositions, while a recurring Monroe theme accompanies visitors across the exhibition. The spatial sound environment connects intimate scenes with large-format immersive sequences and supports the transitions between archival storytelling, cinematic imagery and interactive environments.

We developed the sound concept, composition, remix work and sound design for the exhibition. Our contribution focused on shaping a contemporary sonic interpretation of Marilyn Monroe that could move fluidly between historical reference, cinematic language and immersive exhibition space.

PROJECT SCOPE
  • Role Of Sound
    Sound structured transitions between intimate, reflective moments and large-scale immersive sequences while linking the exhibition’s cinematic environments into one continuous experience.
  • Mode Of Encounter
    Visitors moved through immersive spaces combining projected imagery, interactive elements, documentary material and spatial sound.
  • Sound Logic
    A recurring Marilyn Monroe theme guided visitors across changing exhibition scenes and connected the installation’s different narrative chapters.
  • Source Material
    Original compositions, reinterpretations of existing songs, voice material and archival references formed the basis of the exhibition soundtrack.
  • Production Role
    We developed the sound concept, composition, remix work and sound design for the exhibition.
  • Sound System
    A spatial multichannel sound environment connected the exhibition’s immersive rooms, projections and narrative spaces.

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